Brightness starts with a clean surface
Helps polish away the look of everyday surface buildup for a naturally fresher-looking smile.

NHA daily care
A 10% nano-hydroxyapatite formula with fresh mint and xylitol—made for people who want daily enamel care without a harsh cleansing feel.
Why it works
Coffee, tea, late nights, and everyday meals can gradually dull a smile’s fresh look. This formula centers on gentle cleansing and a polished brush feel—so a consistent twice-daily routine leaves teeth feeling smoother and looking refreshed.
Helps polish away the look of everyday surface buildup for a naturally fresher-looking smile.
A creamy paste and cool-mint finish make your post-brush mouthfeel light, clean, and comfortable.
Fluoride-free and SLS-free, for a daily cleansing ritual you’ll want to keep coming back to.
Nano-hydroxyapatite
Formula philosophy
Instead of piling on buzzwords, this formula is built around four everyday essentials: enamel care, a fresh finish, gentle cleansing, and a feel you’ll enjoy using every day.
Designed around everyday enamel care—not just surface cleaning.
Light, cool, and clean—never overpowering.
For those who prefer a fluoride-free daily care routine.
Less focus on aggressive foam; more focus on a gentler brushing experience.
Your clean routine
Great oral care doesn’t need a complicated routine. One fresh, gentle toothpaste you’ll reach for every day can turn morning and night into a small moment of care.
Formula highlights and day-to-day essentials
Please note: This page is based on current product packaging and media. For complete ingredients, intended-use information, and warnings, refer to the product packaging and applicable local requirements. If irritation occurs, discontinue use and consult an oral health professional.
Find answers to common questions about our products, shipping, returns, and more.
Nano-hydroxyapatite is a calcium-based biomimetic mineral used in oral-care products to support the enamel surface and smooth tooth feel.
The formula clearly states a 10% nano-hydroxyapatite level, giving users a more transparent enamel-care option compared with products that do not disclose the amount.
Yes. It is designed as a fluoride-free toothpaste for users who prefer a non-fluoride oral-care routine.
It does not rely on harsh bleaching agents. It helps polish daily residue and supports a cleaner, smoother, brighter-looking smile over time.
Yes. The formula direction is SLS-free for a gentler brushing experience.